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Why To Invest?

Long-term Investment for higher returns

Equity is the best asset class for creating long-term wealth. If a strong business, which is growing can be bought at an early stage of growth and at cheap valuations, the long-term wealth creation can be phenomenal. People who have purchased some stocks in 1990`s would have increased the money invested by 1000`s of Percentage.


Equity is a liquid asset class and can be converted into cash easily. Investors can buy or sell stocks instantly as they are listed on the NSE and BSE. The investors are more and the participants are also more so the liquidity in the market is more than other available assets in India.

Not investing in equity is losing opportunity

The Indian economy and its constituent businesses today present an opportunity that comes once in a lifetime. Ideally when a economy is growing and is expected to grow at the same rate in the coming years then it is expected that the equity markets of that country will grow so it's always good investing in equity.